An Open Conversation About Content Strategy

An Open Conversation About Content Strategy

Content Marketing Strategy38 Comments

I invited my friend Anthony Pensabene to participate in this conversation with me; if you are reading this I would also like to invite you to add to our open conversation via the comments.

Anthony is a talented content strategist who has always expressed strong feelings about the role content should play within overall marketing strategy.

What you are about to embark on is a relatively informal set of …

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SERP Analysis - Dissecting Your SEO Competitors

SERP Analysis – Dissecting Your SEO Competitors

SEO Basics40 Comments

It’s no secret, and it certainly doesn’t happen by accident: in 2017, ranking in major search engines such as Google has become a science, the science of knowing your competitors, of knowing your customers/visitors and of course of knowing which SEO practices to ditch and which to keep and improve.

What used to be a handful of on-page, off-page, and architecture factors has evolved into hundreds of signaling attributes fed …

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