2017 brought a whole new set of changes in the way businesses market their products and services, marketers try to improve their ranking with search engine optimization (SEO), the way people surf the web and a lot more. But there are also trends that proved effective for 2016 strategies and will continue to work in 2017.
According to hubspot.com, in the U.S. alone, an average of 12 billion web searches…
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Aside from penguin, panda is one of the most common terms in search engine optimization.
But if you’re looking for an in-depth look at the algorithm update, its attributes, how it affects websites, and how you can use the update to your advantage – well, if you hadn’t stumbled upon this page, you’d be searching for quite a while.
This is your complete guide to understanding Google Panda and …
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This article is a case study on how we did a Google penalty assessment and a penalty recovery for one of our clients that had a steady 10,000 organic sessions per day and went to under 1000 in one day due to a site-wide Manual Action penalty. Here is how we got through the recovery process and got the website back to over 10,000 organic visits a day by removing the Manual Action from the website.
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Local search is all around us.
There are seven billion people on this planet, and one in every five own a smartphone.
It’s safe to say the world is now connected by our collective fingertips, but as a local business, how can you cut through the clutter and reach people? I previously posted a case study in how to boost website traffic organically, with no advertising whatsoever. But how …
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Recently I published a post called 126 Must-Read Traffic Generation Case Studies.
Despite it’s considerable magnitude, the post only took me around 4 hours to put together. It has received almost 500 shares to date.
Mind you, our blog gets a modest amount of traffic (a couple thousand visitors a month), and most posts up until this one received only a couple dozen shares, despite still taking on average …
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In the digital marketing world there’s an annoyingly persistent myth which undermines the work of marketers all across the world.
That myth is that great content is enough.
This all stems from that often repeated marketing mantra that content is king. The idea that if you write good content, readers will flock to your website, consume all your blogs and shower you with comments, shares and backlinks.
Sadly, it’s …
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Editor’s Note: Matt and I had great success with our last Marvel team-up over on MOZ, so we decided to do it again. Thanks again Mr. Gratt for lending your superb process skills to this post. Cheers!
We often think of search as a direct marketing channel (and it’s a great one) but it’s so much more than that.
A Search Engine is a database of intentions – and …
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Since mobile search surpassed desktop earlier this year, digital marketing experts have been putting a LOT of effort into mobile optimization.
In fact, a single search for ‘mobile-friendliness’ or ‘responsive web design’ will generate thousands of results. Although more and more businesses are switching to Responsive Web Design (RWD), it has now created a new problem: focusing too much on mobile.
Although responsive web design can be an effective …
Keep Reading![Getting Started with Landing Pages [and Conversion Funnels]](http://www.seonick.net/wp-content/uploads/2015/05/banner_blog_landingpages.jpg "Getting Started with Landing Pages [and Conversion Funnels]")
Landing pages are so crucial when it comes to getting customers into your conversion funnel and on their way to complete a purchase.
A car salesman wouldn’t come up to you and say:
“This car is $18,000, here are the papers and if you just sign here it’s yours.”
That would be ridiculous… he warms you up and guides you along his path, feeding you information and building comfort and …
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