This is the first part of what will become a series of interviews with experts in the field of content strategy.
In this segment I speak with Kristina Halvorson, Author of Content Strategy for the Web, CEO at Brain Traffic, and Founder of the Confab Content Strategy Conference.
Listen to Kristina and I discuss her inspiration for the book, some of her favorite content on the …
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My end goal with every post is to provide insight and hopefully, sometimes, inspiration. And while I have approached the topic of content strategy, I haven’t yet provided any real concrete examples of it in practice…
So I thought I would reach out to some of my favorite content creators and strategists to get their thoughts on something that is not talked about enough; content strategy as it …
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This is a case study on how I built a website that receives over 100,000 visitors per month, in less than 1 year, without spending $1 on advertising.
This was done 100% through SEO and content strategy.
Before we dive in, allow me to clarify a few things:
If you are reading this, chances are you are not new to the idea of split testing, but just in case, here’s a quick and dirty definition:
A/B testing or split testing compares the effectiveness of two versions of a web page, marketing email, or the like, in order to discover which has better response rate or better sales conversion rate.
Source: Wikipedia
In my opinion, split testing should be …
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I recently had the opportunity to catch up with a friend and inspiration of mine, Alex Hillman.
Alex is the Founder of Independents Hall, a coworking community in Philadelphia. Alex has succeeded in building a large, constantly growing, and intertwined community of creative and driven people . His model for cultivating relationships is now being used around the world to start growing other communities in cities from Australia…
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Jon Cooper’s Link Building Course is a comprehensive approach to explaining how to build links in plain language.
He put several months of research, interviews, and tests into practice to write one of the most definitive guides I have read on how to approach link building.
He steps through specific strategies, research tactics, and even gives you an up to date list of places to acquire authoritative links.
Special Offer…
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Think about it.
Does your content really deserve to rank on page one for your target keywords? Is it one of the 10 best, most informative, most useful pieces of content on the internet?
If not, the answer is probably no.
This post was inspired by this tweet from Russ Jones:
[blackbirdpie url=”http://twitter.com/rjonesx/status/250960872497897472″]
This may seem harsh, but you know what – he’s right.
I really like …
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I invited my friend Anthony Pensabene to participate in this conversation with me; if you are reading this I would also like to invite you to add to our open conversation via the comments.
Anthony is a talented content strategist who has always expressed strong feelings about the role content should play within overall marketing strategy.
What you are about to embark on is a relatively informal set of …
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It’s no secret, and it certainly doesn’t happen by accident: in 2017, ranking in major search engines such as Google has become a science, the science of knowing your competitors, of knowing your customers/visitors and of course of knowing which SEO practices to ditch and which to keep and improve.
What used to be a handful of on-page, off-page, and architecture factors has evolved into hundreds of signaling attributes fed …
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