This is more of a beginner post than I would usually write, but several friends at Indy Hall and around the Philly start-up community have been asking for a while, so I decided to write it.
The goal of this post is to provide a simple, straight forward, and step-by-step guide on how to approach optimizing a page on your website for your target keywords.
This is a pretty long …
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Last month’s post on Fresh Insights from Some of Philly’s Top SEO’s generated a lot of great feedback in the form of comments, tweets, and even some very nice emails. The reoccurring theme of the feedback was for more; more Philly SEO, more Q&A, and especially more coverage of the brilliant minds in or from this great city.
This post features some awesome industry feedback and insights from SEO’s who …
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In the past 8 months I have been faced with some hard questions.
I have interviewed at least 100 people, 30 or so of which were for SEO positions – if not more, and this was only after completing hundreds of screening calls. I think I was alright at answering most questions, certainly not all, but there were a few that I was never quite sure of.
The types of …
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When was the last time you made a comment on a blog post you appreciated that turned into something worthwhile? Like really worthwhile, more than just a blog comment link?
If your experiences are in any way similar to my own, it’s been a long time, if ever.
After a very thought provoking meet-up @SEOGrail this past Wednesday, where @IanHowells and @BillSebald faced-off on white hat …
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In case you missed SEO Grail last month, below is my slide deck from the presentation.
In this presentation deck I cover the basics of user experience testing from square one; paying particularly close attention to the thought processes behind designing and deploying tests. UX testing can be very simple and fulfilling when executed properly, but unfortunately many people get deep into the trenches of the technical nuances and end …
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Does your website hinge on a few key conversion points?
Are you currently tracking these conversions? If not you should consider spending a few moment to learn more about analytics / web traffic analysis. Once you begin tracking these key conversion points on your website, the next step is optimize your conversion funnel by paying close attention …
Keep ReadingSo you have an e-commerce site and you have some traffic.
Perhaps you have gone so far as to start spending some money marketing your products or services through search engines either organically or through Search Engine Marketing, like Google AdWords.
In any case, if you are operating a website with the intentions of driving user conversions, I have to ask you a few simple questions:
Outside of knowing how many people actually visit your website – what would you say are the two most important things to know about your visitors?
In my opinion these are 1) the source of the visit:
Search engine marketing and pay-per-click advertising are extremely powerful and effective marketing tools. When used correctly they can create a huge influx of very targeted traffic and can be extremely profitable.
The real trick is to ensure that you know what your CPA, or cost per acquisition, is and you know how much a lead is worth to you. You can use data from the web analytics service that you …
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