Search Engine Optimization (A Simple Overview of SEO)
Credit: Search Engine Land
Search engine optimization is mix of coding and linking solutions that allow for certain websites to rank higher than others when specific keyword phrases are queried.
SEO can start on or off page depending on the long-term goals of the campaign.
On-page SEO consists of elements directly related to the architecture and content on the website, things like the platform, code design, page titles, header tags, …
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