This category features the top voices of SEO when it comes to content marketing strategies. See how the SEO community perceives the value of online content marketing nowadays, when we hear the cliche: content is king. Well, you might think twice before neglecting your seo writing best practices, since Google knows that you’re writing only for bots, not users, and viceversa. An optimized content strategy ensures visibility and quality traffic coming to your site.
When it comes to producing high-quality content for your online endeavours, there are a lot of different ways to approach the process (especially through the use of a user experience SEO service). One thing is for certain, you always want to make sure that you’re putting the best possible content you could on your websites.
This goes for just about any potential project, whether it’s an E-Commerce site …
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Recently I published a post called 126 Must-Read Traffic Generation Case Studies.
Despite it’s considerable magnitude, the post only took me around 4 hours to put together. It has received almost 500 shares to date.
Mind you, our blog gets a modest amount of traffic (a couple thousand visitors a month), and most posts up until this one received only a couple dozen shares, despite still taking on average …
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There are a lot of marketing articles about Instagram. Or any other “social media channel”, “online platform”, or “inbound marketing target.”
This is going to be another one of those, but with a little twist.
I’m going to tell you everything I did to grow a brand on Instagram, down to the daily tasks – but I’ll talk a little high level as well.
I feel that too many …
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Content marketing might seem pretty straight-forward, it might even seem like anyone with a blog can succeed at it.
This couldn’t be further from the truth.
Content marketing is an art, of strategy, planning, analyzing, and following through. Content marketing is about connecting to your audience, through a story, educationally, informatively, and by being entertaining, all while focused on an end goal, for both of you.
In this post I’m …
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Colloquial keywords… Purchase Journey… seriously?
If you’re rolling your eyes, just chill for a second. I promise I’m not here to promote annoying new marketing terms. So before we proceed let’s align on my intent for sharing this strategy and process, which is:
To inspire you to take a transformative action that will give you an advantage over your competitors by enhancing your desire to understand, on a deeper …
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Reading back over some of the posts that have been shared, I realized many of the links are not as main stream as I believe they should be. So I poured through what has become a library of links and selected the most useful, evergreen pieces.
I sincerely recommend reading everything on this list, and it’s a long one, so take it a section at a time – …
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This is the first part of what will become a series of interviews with experts in the field of content strategy.
In this segment I speak with Kristina Halvorson, Author of Content Strategy for the Web, CEO at Brain Traffic, and Founder of the Confab Content Strategy Conference.
Listen to Kristina and I discuss her inspiration for the book, some of her favorite content on the …
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My end goal with every post is to provide insight and hopefully, sometimes, inspiration. And while I have approached the topic of content strategy, I haven’t yet provided any real concrete examples of it in practice…
So I thought I would reach out to some of my favorite content creators and strategists to get their thoughts on something that is not talked about enough; content strategy as it …
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This is a case study on how I built a website that receives over 100,000 visitors per month, in less than 1 year, without spending $1 on advertising.
This was done 100% through SEO and content strategy.
Before we dive in, allow me to clarify a few things: