An Evergreen Content Forest of Digital Marketing Resources

Reading back over some of the posts that have been shared, I realized many of the links are not as main stream as I believe they should be. So I poured through what has become a library of links and selected the most useful, evergreen pieces.

I sincerely recommend reading everything on this list, and it’s a long one, so take it a section at a time – and bookmark it for later.

I promise you will come out a better marketer if you make it all the way through.

Table of Contents

1 My Evergreen Content Criteria
2 Evergreen Content Categories
3 SEO
4 Local SEO
5 Mobile SEO
6 Video SEO
7 International SEO
8 Conversion Rate Optimization
9 User Experience
10 Content Strategy
11 Link Building
12 Pay Per Click
13 PPC 101 – The Beginner’s Guide To Pay-Per-Click Marketing
14 Content Marketing
15 Social Media Marketing
16 In The True Spirit of Evergreen Content

My Evergreen Content Criteria

Most evergreen content isn’t really evergreen, at least not in our technology-related vertical.

In dynamic verticals that change on an almost daily basis (search, social, design, ad tech, etc.) it’s difficult for content to stay perpetually useful, unless it is maintained and cared for. Sometimes big changes can make an entire marketing channel obsolete overnight.

So for this list I will be using my own, slightly modified, definition of evergreen content.

Here is the criteria for the content optimization I have included on this list:

Provides relevant information or a perspective that will remain useful for a minimum of 2 years.
Comprehensively covers a topic or process that is unlikely to change.
Aggregates disparate information to be more accessible to a larger audience.

Evergreen Content Categories

Click on any of the buttons below to jump ahead to a specific section, you can then use the Back to Top link at the bottom of each section to get back to these buttons easily.

[button color=”gray” link=”#SEO”]SEO[/button] [button color=”dark” link=”#localSEO”]Local SEO[/button] [button color=”orange” link=”#mobileSEO”]Mobile SEO[/button] [button color=”blue” link=”#videoSEO”]Video SEO[/button] [button color=”red” link=”#internationalSEO”]International SEO[/button] [button color=”green” link=”#CRO”]CRO[/button][button color=”blue” link=”#UX”]UX[/button] [button color=”red” link=”#contentStrategy”]Content Strategy[/button] [button color=”gray” link=”#linkBuilding”]Link Building[/button] [button color=”green” link=”#PPC”]PPC[/button] [button color=”dark” link=”#contentMarketing”]Content Marketing[/button] [button color=”orange” link=”#social”]Social[/button]