Interview with Link Building Book Author Paddy Moogan

In case you haven’t heard yet, Paddy Moogan published a book on link building.

It’s really good. One of the most comprehensive link building strategy guides I’ve ever read.

Paddy was nice enough to send me an advanced copy to check out, and I was so impressed with how thorough, well laid out, and well explained the content in the book was, I decided to write this post.

To get a sense of what’s covered in the 65,000 words I recommend checking out the table of contents.

I also got a chance to ask Paddy a few questions on the book , and here they are:

What Can a Seasoned Link Building Veteran Hope to Take Away From This Book?

I think that I’ve been pretty open about my own approach to link building both in the full process that I outline and the case studies.

I would like to feel that a seasoned link builder would appreciate a potentially different approach or perspective to the link building process and would perhaps try some of my ideas  and techniques themselves.

I feel like I’m an experienced link builder but I learn a lot from getting inside the mind of other SEO’s to see how they work, and I hope I’ve managed to do this with my own writing and openness.

There is also a lot of information about the next steps of link building such as hiring a team, keeping them motivated and outsourcing link building. I’ve even talked at a high level about effecting change in organisations through link building which I feel adds a lot of value for SEO’s who already know a lot of the basic and  intermediate stuff.

In the book you provide a handful of real case studies from your personal experiences with some fantastic real-world examples – what motivated you to share so much actual information?

People always ask for them 🙂

This is the one area where (understandably) SEO’s do not share as much information, in fact I struggled myself because it is quite tricky to write a case study that is useful but doesn’t give away too much that could harm the client behind it.

Feedback so far indicates that this was actually the favorite section for a lot of readers so I may try to see if I can expand it in the next edition.

I also understand the frustration of people trying to learn because as much as theory, techniques and tactics help, it isn’t quite the same as seeing it in action.

You provide a set of questions for SEO’s to ask both their client’s and themselves prior to jumping into a link building campaign.

Can you talk a little bit about how you came up with these questions, and how you have used them personally to help guide your campaigns?

These questions were heavily influenced from my time at Distilled and in the last few months working on my own projects.

I once attended some training at Distilled that sought to teach us about decision trees and how a series of good questions could lead you to the right answer.

This has always stuck with me, particularly with link building strategies where it can be quite easy to spend lots of time on it and not get much in return. Asking hard questions of yourself and the client can at least mitigate some of this risk and help make you more likely to succeed.

I would like to thank Paddy again for sharing the book with me and taking the time to provide some additional insight for you.