In the digital marketing world there’s an annoyingly persistent myth which undermines the work of marketers all across the world.
That myth is that great content is enough.
This all stems from that often repeated marketing mantra that content is king. The idea that if you write good content, readers will flock to your website, consume all your blogs and shower you with comments, shares and backlinks.
Sadly, it’s …
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Editor’s Note: Matt and I had great success with our last Marvel team-up over on MOZ, so we decided to do it again. Thanks again Mr. Gratt for lending your superb process skills to this post. Cheers!
We often think of search as a direct marketing channel (and it’s a great one) but it’s so much more than that.
A Search Engine is a database of intentions – and …
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Since mobile search surpassed desktop earlier this year, digital marketing experts have been putting a LOT of effort into mobile optimization.
In fact, a single search for ‘mobile-friendliness’ or ‘responsive web design’ will generate thousands of results. Although more and more businesses are switching to Responsive Web Design (RWD), it has now created a new problem: focusing too much on mobile.
Although responsive web design can be an effective …
Keep Reading![Getting Started with Landing Pages [and Conversion Funnels]](http://www.seonick.net/wp-content/uploads/2015/05/banner_blog_landingpages.jpg "Getting Started with Landing Pages [and Conversion Funnels]")
Landing pages are so crucial when it comes to getting customers into your conversion funnel and on their way to complete a purchase.
A car salesman wouldn’t come up to you and say:
“This car is $18,000, here are the papers and if you just sign here it’s yours.”
That would be ridiculous… he warms you up and guides you along his path, feeding you information and building comfort and …
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Forrester Research projects U.S. consumers will spend $327 Billion online in 2016. With Google seeing approximately 7.1 Billion searches per day globally* (between mobile, desktop, and tablets) we can approximate that every single query in the U.S. is worth $1.26 (based on U.S. representing 10% of world’s internet users).
*Update: thank you Rand Fishkin for pointing out the original stat was outdated.
In a recent study by …
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While our business has enjoyed a fairly consistent amount of success over the last few years, we are always looking for new opportunities to grow.
In January, our very own Spencer Haws did a podcast interview with Travis Ketchum who is the founder of Contest Domination – a contest management tool.
He described how small businesses could generate enormous amounts of new leads and sales by running effective contests, and …
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There are a lot of marketing articles about Instagram. Or any other “social media channel”, “online platform”, or “inbound marketing target.”
This is going to be another one of those, but with a little twist.
I’m going to tell you everything I did to grow a brand on Instagram, down to the daily tasks – but I’ll talk a little high level as well.
I feel that too many …
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Content marketing might seem pretty straight-forward, it might even seem like anyone with a blog can succeed at it.
This couldn’t be further from the truth.
Content marketing is an art, of strategy, planning, analyzing, and following through. Content marketing is about connecting to your audience, through a story, educationally, informatively, and by being entertaining, all while focused on an end goal, for both of you.
In this post I’m …
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One of the best ways to build trust with prospective customers is with good web design.
It can no longer be argued that a website’s design is and will continue to be one of the most influencing aspects on a customer’s initial opinion of a company. Studies show that just updating the design to make it look more modern can increase conversion rates by upwards of 33%.
…Keep ReadingSplit testing something